Samuel Ng asked:


How the heck do you get higher click through rates for your paid search marketing? There are quite a number of things you can do to achieve that and you are about to see a few simple ways you can implement easily and quickly.

Keywords

First, you start with market and keyword research. There are many good and even free keyword tools out there that can give you a super long list of keywords, however do not dump everything into your campaigns.

Look through the keywords and you hand pick the more targeted keywords. Which means you only pick keywords which are closely related to the offer on your landing page. It this way, your keywords, ads and offer or offers will match. Remember, choose quality before quantity.

Ads

All you have is a few lines of text as your advertising creatives. So you must really make the best of it. Make sure that your ad really speaks to your target audience so that they will respond by clicking on your ad.

Having your keyword in your ad headline is another highly effective way to get higher click through rates because the keyword will be bold and it draws more attention. You can do that by using the dynamic keyword insertion function as long as your keyword is not too long.

Summary

You must always see search marketing as a process, it must have matching keywords, ads, landing pages and also targeted offers. Getting more clicks will not benefit you unless you can turn those clicks into dollars, which is why your marketing process must flow very smoothly.

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