audiences and achieve a better return-on-investment. This session introduces best practices in creating and tracking effective PPC campaigns. In this webinar, you will learn to: •Organize pay-per-click Campaigns and AdGroups strategically •Test multiple ads to optimize click-through rate •Use Googles keyword research tool to identify popular search terms •Interpret click-through and conversion rates to optimize ROI •Use advanced features such as ad scheduling and the content network … of …

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