Mark A. Abrahams asked:


If you own a website or are running an internet marketing business, then you are well aware of how PPC (Pay Per Click) can help you. PPC publishing can provide income in a couple of different ways, but it is important to remember that for the most part it is residual. If you are looking to use PPC as a method by which you can single handedly pay your bills each and every month, then you may want to rethink it.

Through banner ads that are strategically placed throughout a given web page, you can make money every time somebody clicks on it. So PPC publishing basically works by paying some sort of income, usually rather small to begin with, each and every time that a visitor clicks on your page. This can add up over time, but initially it can be only pennies for every visit and associated click. That’s why it’s important to consider this as residual income-it’s nice to see as it accumulates into something but it doesn’t often start out as much.

You can also get paid for the content, which you publish, but again this does not start out as much. PPC publishing is a great side venture to get residual income from later on, but initially it’s just not much of a viable money stream. It can be quite helpful to consider running your website first and foremost and put the emphasis of your business mindset on that. In the background, you never know as your PPC efforts may just turn into something well worth it in the future.

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Jason Nyback asked:


Banner advertising is an incredibly effective way to deliver targeted traffic to a website; however, not all banner ad campaigns are created equally. If you’ve never incorporated banner advertising into your website promotions strategy, you could be missing out on incredible sales to attract more customers and make more sales.  Banner advertising is one of the most powerful ways to drive traffic to your site without breaking the bank.

The best banner ads deliver click through rates well over 5 percent, good ads deliver CTRs between 2 and 3 percent, and the worst attract less than 2 percent of the audience.  Regardless of how your banner ads are performing now, you can improve them by implementing these easy secrets.

1. Focus, focus, focus.

Your banner ads must be targeted for your desired audience.  Choose to purchase advertising space only on websites with content that attracts your ideal customers. Avoid buying inexpensive space on sites that will not deliver truly targeted traffic.  You must also tailor your ad to appeal to your target audience.  Use your words, images and designs to get ideal clients’ attention and entice them to learn more.

2. Stick to one message.

A banner ad is not a sales page.  Potential customers do not need to see every detail about your product in the banner ad; in fact, this will likely ensure that they do NOT click on your ad.  Think of a single powerful message that will appeal to your target audience and stick with it.  Give them just enough information to get interested, and then make them want to click to learn more.

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MediaCross1 asked:

As the click-through rate of online media declines, it is harder to justify spending advertising dollars on banner ads and other online media. MediaCross simplifies the plummeting numbers in this presentation and offers better options to conventional analytics. … advertising “online media” “banner ads” clicks presentation analytics metrics marketing

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Andrew K Long asked:


Everyone knows that the click through rate for banner ads is low. The average click through rate in the B2B sector is around .4%; not a fantastic one by anyone’s standards. While this rate does fluctuate, you cannot rely on a click through rate alone if you want your adverts to have an impact.

Of course, some placements are much better than others when it comes to click through rates for these formats. For instance, banner advertisements on a very targeted range of b2b site can have a click through rate of around 1% or above, more than twice the average for general ‘run of site’ B2B banners.

Placing your ads where they will be seen by your target market ensures generating more interest. Visitors find their way to a site via organic search results; and lo and behold, they are greeted by your relevant advert! It’s no secret that targeting your advertising is the smartest move regardless of which media you’re working in.

So what of consumer-targeted banner ads? The click through rates here are even lower, with an average of around .25%. Conversion rates are also lower than the 2.8% average of B2B ads. Just like B2B, getting results is all about placement. You need to know your target market and place your advertising accordingly if you want your adverts to receive more than the bare minimum of clicks.

However, none of this is meant to discourage you or any other business from using banner ads, despite the somewhat gloomy talk about the click through rate seen by these ads. There is more to these adverts than clicks; they are a visual advertising medium which allows consumers or businesses to see your name in lights, as it were and to take a look at what you have to offer. Banner ads placed on the right websites can go a long way towards name recognition and brand building.

Your ad is a sort of virtual billboard and as in print, it’s all about your design. Just because it is appearing on the web doesn’t mean that looks don’t matter – they matter every bit as much as they do in print. When designing your banner ads, whether for a B2B or B2C market, Use a static graphic.  Animated banners tend to annoy readers and there’s nothing which screams advert louder than animation.

The ads which get the best results are those which fit into the design of the website where they are placed. If it’s possible to match the color scheme and general feel of the website without taking away from your branding, this is the way to go. The adverts which blend into their environment receive more click throughs. Readers will also spend more time looking at these ads than they would a garishly colored, blinking banner.

Make the most of your online advertising by carefully targeting your banner ads towards the people you’re trying to reach and make them fit right into the page. You’ll get a significantly higher return on investment from ads which fit naturally into the context and the design of the page. Yes, banner advertising does still matter – as long as you know how and where to use them as part of your online marketing strategy.

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