Sean Fagan asked:


Everyone’s looking for those 10 cents keywords all of the time or have just given up on AdWords completely. Or maybe you just shell out 50 cents per click every single time. There are a lot of books out there telling you that they have the answer to cut your PPC costs, or that you can do some other miraculous things like know exactly what keywords are profitable for your competitors.

Let’s just break it down like this; the only way to lower costs of good keywords is to increase your quality score. Secondly, want to know if the competition has a profitable keyword? Ok, check the keyword on Google, take note of the advertisers on the first page; check back a week or two later and if they’re still on there, then the keyword is most likely profitable. You may think that was a dumb lesson but that’s all that these “software’s” are going to do for you, mine as well save yourself $100.

So what do you need to do to increase your quality score? Well, you can try this… First create a campaign and only use a few very targeted keywords. Make sure that all of your keywords are in the broad, phrase, and exact search option. Now, put your bids at a higher amount so that you can have top position. Make two separate ads and put the settings on distribute ads evenly so you can test which performs better.

Next, just check your campaign often until you get 100 impressions. If you don’t have any clicks, can the campaign and just make a replica but with two new ads. If you have at least 2 clicks in your first 100 impressions then you can keep this ad and start to lower your bids around 10 clicks. Lower your bid at around 2-3 cents per time. If you want to go even farther you can change the ad once you get to 50 impressions because theoretically if you don’t get at least 1 out of 50, then you’re not going to get 2 out of 100.

The main thing here is to continue to make your ads better until you have an ad that is converting on click throughs at around 2.5% and up. This will ensure that your quality score is going up. Also, don’t forget when you first create your campaign to make sure that you check all of your keywords quality scores and that they’re at great or ok.

The name of the game is patience and testing, if you do this, you will have successful campaigns.

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