Chris Davidson asked:
Pay-Per-Click advertising or for short PPC can be a very profitable way to market your business if done right and consistently. Many small business owners use PPC on a daily basis to advertise their business, and advertise at the right budget for them. If you decide to do PPC advertising, then there are a few things of importance to know before you venture into this form of advertising.
First you must pick a search engine that will have a large targeted market that will advertise your ad.
Here are a few really good search engines that I have used in the past and presently that are really good:
Google Adwords
Yahoo PPC
MSN Adcenter
Miva
SearchFeed
Marchex AdHere
ABC Search
7Search
Now after you found the right place to advertise your business or product, then its time to come up with a really great Ad. Remember when writing your small Ad, you are trying to sell the click for your Ad, you want people to click on your Ad because of the benefits to your prospects. When writing an Ad try to list the benefits and not so much the features.
After you have written your Ad for your business, then you must set a daily or monthly budget on your advertising. This is where a lot of people go wrong in PPC because they forget to set a budget. If you don’t set a budget on your ads, then you could literally sink your business with the high costs of outbidding everyone and paying too much for a click.
The biggest part of Pay-Per-Click advertising is setting your keywords to a reasonable Cost-Per-Click that is right for your budget. Now of course if you set you keywords to the maximum bid, then you will be on the first page a lot of the time, but your will spend alot of money. It really comes down to your budget again.
Another thing to look at as well is your Click-Through-Rate. This shows you how well your Ad is performing, and you should be at about 2% for a really good Click-Through-Rate. Below 1% could mean a bad written Ad, remember you want to sell the click to take the customer to your website, and let your website do the selling.
Anyways here are some pointers to start advertising with Pay-Per-Click. If you have any questions about this form of advertising, I’d be more than happy to talk with you some more in detail.
Do you user twitter? Might as well earn extra cash!
Pay-Per-Click advertising or for short PPC can be a very profitable way to market your business if done right and consistently. Many small business owners use PPC on a daily basis to advertise their business, and advertise at the right budget for them. If you decide to do PPC advertising, then there are a few things of importance to know before you venture into this form of advertising.
First you must pick a search engine that will have a large targeted market that will advertise your ad.
Here are a few really good search engines that I have used in the past and presently that are really good:
Google Adwords
Yahoo PPC
MSN Adcenter
Miva
SearchFeed
Marchex AdHere
ABC Search
7Search
Now after you found the right place to advertise your business or product, then its time to come up with a really great Ad. Remember when writing your small Ad, you are trying to sell the click for your Ad, you want people to click on your Ad because of the benefits to your prospects. When writing an Ad try to list the benefits and not so much the features.
After you have written your Ad for your business, then you must set a daily or monthly budget on your advertising. This is where a lot of people go wrong in PPC because they forget to set a budget. If you don’t set a budget on your ads, then you could literally sink your business with the high costs of outbidding everyone and paying too much for a click.
The biggest part of Pay-Per-Click advertising is setting your keywords to a reasonable Cost-Per-Click that is right for your budget. Now of course if you set you keywords to the maximum bid, then you will be on the first page a lot of the time, but your will spend alot of money. It really comes down to your budget again.
Another thing to look at as well is your Click-Through-Rate. This shows you how well your Ad is performing, and you should be at about 2% for a really good Click-Through-Rate. Below 1% could mean a bad written Ad, remember you want to sell the click to take the customer to your website, and let your website do the selling.
Anyways here are some pointers to start advertising with Pay-Per-Click. If you have any questions about this form of advertising, I’d be more than happy to talk with you some more in detail.
Do you user twitter? Might as well earn extra cash!
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