Jonathan Holloway asked:


Have you ever tried to get the number one spot on a pay per click search engine? Google makes it fairly difficult to reach the number one spot for highly popular keywords. No more can you simply say I want the number one spot on the sponsored ads, here is my money. Your ad rank is dependent on both your maximum bid and your ad quality.

Your ad quality is related to your click through ratio. The is the number of clicks you got out of however many times your ad was shown. It is important to get a high click through ratio so your ads will rank better than your competitors. In order to do this your ads will need to stand out in the crowd. Try doing a search on some of your keywords and looking at your competitors ads. Try to come up with an ad that you would click over theirs. This is not rocket science we are just trying to get more clicks than the competitors.

Another problem that can cause your click through ratio to fall is using the content network. This is when your ads are being displayed on related sites. I prefer not to use the content network in my campaigns because the conversions are far lower than the search network’s. There has also been some skepticism on more click fraud coming from the content network than the search network.

Try not to include keywords in your campaign that are not 100% relevant to your site. Cutting out the non-relevant keywords can boost your click through rate drastically. Once you get your click through ratios stabilized then you can worry more about bidding strategies.

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Richard Whitherspoon asked:


There are many advantages to using a pay per click search engine for advertising your website. If you’re like many marketing professionals today, you’re using Pay-Per-Click (PPC) advertising to drive targeted prospects to your company’s website, with the hope of converting them to a sales lead. This is an advertising mechanism in which you pay for every click of a potential customer.

You now have the opportunity with Pay Per Click advertising to measure a markets value quickly and cheaply simply by targeting a few ads at this market. With a few targeted Pay Per Click advertising campaigns you can now measure potential profit across a whole market within a few days for pennies rather than the months and big bucks it used to demand.

If you have researched search engine marketing to any extent, then you have probably heard of the PPC search engine movement. Other new developments in PPC search engine marketing include new types of ads and platforms.

The secret to making money with pay per click ads through the Google AdSense program is to create informative, content-filled web pages that are keyword rich. This will pull in relevant pay per click ads that your website visitors will actually find to be interesting so they will click on them. With careful keyword research, you will know with precision why the prospect is visiting your website.

Pay per click search engines does not limit you from choosing how long the keyword is or how many keyword phrases you need for the target. Select the right keywords – When creating a PPC Marketing campaign, keyword selection is often the first task at hand and is all too often not given the proper consideration by advertisers who target only the obvious high volume keywords. It’s basically a small text ad, consisting of a title, site description, URL and a keyword or phrase.

Keep it simple and create a list of required tasks to successfully plan your pay-per-click campaign. Overture’s pay-per-click program actually consists of four different programs: Precision Match, Local Match, Content Match and Site Match.

Your ‘click-though-rate’ indicates the actual cost of the ppc campaign per order received. If you’ve implemented a Pay Per Click (PPC) campaign, visitors to your site have gone up, sales have started to increase and all is well. However, there is still another vital stage of running a successful PPC campaign – Tracking.

Here is a simplified account on pay per click campaign optimization, focused on three factors – keyphrases, ads, and landing pages – and three metrics – click-through rate, cost per click, and conversion rate. Just because it can take less than 15 minutes to set up a PPC campaign doesn’t mean you should.

The last thing you need is to work hard on a campaign only to discover you’re sending prospects to the wrong page. This mainly is often neglected and the results therefore are far below the effect which could have been achieved when the PPC campaign would have been set up professionally and with the required know how. So be sure and pay attention to those details.

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P Lee asked:


Pay per click advertising has become more difficult than it has been in the past, but you can approach it in two ways. One way is for you to give it up completely and miss out a golden opportunity. The other way is to master it well to your advantage while everyone else is still complaining about it being so difficult.

PPC Advertising and Internet Marketing

I see pay per click advertising and internet marketing will get even more popular as time goes by. After all, where on earth can you find the capability to offer your business products to hundreds of million prospective customers within 15 minutes at a little cost? Well ‘a little cost’ may be a bit exaggerated, but then again which other business offers you free advertising to a really targeted market?

Getting A Huge Keyword Listing

Having a massive number of keywords is a pre-requisite to your success in PPC advertising. Having said that, don’t feel elated and fabulous about this and do nothing. Remember it is better to have a few great super performing keywords than a big list of keywords that do nothing for you.

What you can and should be doing with this huge keyword list is to monitor and find out which ones are getting impressions and generating a good click-through-rate history for your campaign. Then trim your list by getting rid of useless keywords not benefiting you. This eventually improves your overall quality score determined by Google, which is essential for good advertising campaign management and ultimately how profitable your business becomes.

Make Your Title Captivating

Don’t believe what you read about completing your advertising campaign in Google Adwords within five minutes. Theoretically, this may be done, but then, what is the benefit of rushing to complete it in such a record time. You should spend whatever time required to make it good. The title or headline you choose, is extremely important and should attract and convince the web surfer to want to read your full text which will then lead them to your landing page. Remember that there are other advertisers just like you promoting similar products or services. Your title has to be more unique and captivating than what they have to offer. A smart approach would be to do a random search in Google to see how they are advertising so you can outsmart them.

Some Proven Techniques To be Considered.


a. Start your ads with words like “How to”, or “Here’s ….”


b. Ask a question in your title like “Want To Make $100,000 Per Month?”


c. Do a jerk like “ Don’t Join Our Program” d. Have a keyword in your title so that Google bolds this word

Indicating Price Tag

There is no golden rule whether to put the price of your product or service in your advertisement text. However, what is more important is knowing what circumstances require your actions for inclusion or exclusion. If you are selling LCD monitor for $200 and your competitor is selling the same product for $170, do not include the price in your advertisement.

If you find a high click-through-rates without much sales conversions it may be an indication of untargeted traffic. It would be wise to change your text to include the product price. You can also remove words in text which influence people to click freely. Words include try, download, free and sale among others.

Monitor and Change

Often, people have the wrong impression that you can create an adword campaign and check on it once or twice to see if an adgroup (you should have a few in a campaign) is profitable. If it is, leave it to continue making money. If not just delete it. Unfortunately this may not be the best approach and may not only hurt your advertising campaigns, it may result in you loosing faith in pay per click advertising – for the wrong reasons.

You definitely need to monitor all your pay per click campaigns closely daily even if they are already profitable and be ready to adjust your settings accordingly. In this way, you can be sure that your profitable keywords are always displaying on the first results page of the search engine. This would ensure you have a high conversion rate which puts your make money through pay per click advertising efforts on track to a successful internet marketing business.

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Eric Graham asked:


If you’re doing any type of Online marketing you’re probably doing some Pay Per Click search engine advertising.

I’ve been doing Pay Per Click advertising for years and I still learn some new things every now and then.

Whether the search engines change the way we can show our ads or affiliate links will determine what we can and can not do with Pay Per Click Search engines.

Here’s a few tips to getting the most out of your Pay per click campaign.

Length of time

One very interesting fact about Google Adwords (being the main PPC most people use or start with) is one factor that determines how much you pay for your ad and where it appears is the length of time you’ve been running your ads.

I’ve had ads that were failures from day one, only after 60 days become some of my top income producers by giving me the best return on investment of all the campaign I’ve run.

If an ad is a failure at first and you can make it break even, try to stick with it a few months, the rewards could pay off for many months (or years) to come.

Keywords in ads

One of the most important aspects of Pay Per Click search engines is specificity. When someone is searching for a specific product or service they want to see that in the advertisement so they know to click.

Including the keywords they searched for in the advertisement can dramatically improve your Click through rate and ultimately your profits.

While this method will take more time to setup it will payoff in the end. You will get what you put into your Pay Per Click Ads.

Keywords on landing page

Going one step further from putting the keyword in the ad is putting the keyword on your landing page.

The page that people go to when they click your ad. Whether you want them to signup for a newsletter or make a purchase directly from the page, including your keywords on the landing page will without question
increase your profits from the ad.

If you have a programmer or know someone who can, in just a few minutes they can create a page that grabs they keyword from the ad and displays it on your page.

Affiliate Product Reviews

If you’re using PPC search engines to sell affiliate products a very effective way to increase conversions is to use a “Review Page.” This page can be as simple as “Top 3” products in the market your advertising to or it can be a
specific review for a specific product.

You can also mix and match these review pages. Have the main review the main product you’re promoting while listing alternatives at the end. Of course all of these contain your affiliate links. Using this page to also collect email addresses will let you also follow up market to the leads you receive increasing your profits.

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Jason Nyback asked:


PPC (Pay Per Click) bidding is how advertisers choose the keywords for their ads and set a price for how much they are willing to pay per click for advertising. Google AdWords is a pay per click advertising service. Advertisers pay for each click or person that clicks on their ad which contains a link to the advertiser’s website. Google’s system is a bit complicated for the beginning advertiser.

In Google AdWords’ bidding you select an amount you are willing to pay for each click. You also designate how much you are willing to spend daily.

Basically the more you bid for click the better placement your ad will receive. AdWords also gives each ad a quality score. This scoring system is based on several factors including the CTR (click-through rate). A higher bid doesn’t always mean higher placement. Google uses a Max bid, which is the most you will pay per click on each ad.

The rank of an ad is determined by this equation: ad position = max bid x CTR.

Some keywords are very competitive and a high rank for certain keywords can be a money-losing situation. You will pay so much for a position you will not make enough in sales to have a profit. While first page placement is optimal the cost for some keywords can be prohibitive.

A great way to get on the first page is to examine the competition and attempt to get their traffic. You will need to writing ads that are better than theirs and bid slightly lower. A low-bid ad can get good placement when the ad has a high CTR.

Split testing your ads will help you determine which ads are best and how much of a bid or CPC (Cost Per Click) each one justifies.

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Elaine Berry asked:


You may have tried PPC marketing and decided it didn’t work. Yet it’s not too difficult to set up a successful PPC campaign.

So why do so many PPC campaigns fail? In most cases it’s because your costs exceed your profits. And why is this? Often it’s because you’re too anxious to get clicks!

There’s one golden rule you have to remember for PPC marketing. PPC stands for “Pay Per Click”! So every time someone clicks on one of your ads, YOU PAY. And if that click doesn’t then result in a sale, you’ve lost that money.

So for a successful PPC campaign, remember you don’t want any old clicks. You want clicks that result in sales. In other words, you have to make sure that people only click when they are likely to buy.

And how do you do this? It’s all in the ad.


Target your ads precisely. Although you do want a good CTR (click-through rate) in order to get the highest possible position, you don’t want untargeted clicks. That is, you ONLY want clicks from people who are likely to buy. So make your ads as specific as possible so that people know precisely what it is you are selling. For this reason, some people put the price of the product in the ad. This is in order to prevent people from clicking if they don’t want to pay that price. But remember that as a rule, the ad should focus on the benefits of the product. Use your main search term for that adgroup in the headline of the ad. If you are using Google, Google will put it in bold type. So people will see exactly what they are looking for and be drawn to your ad. Use a different ad for each small keyword group (called “adgroup” in Google). This is crucial for a successful PPC campaign – yet so many people make the mistake of putting too many keywords in one adgroup. The fewer keywords in the adgroup, the more relevant and precisely targeted the ad is likely to be. You don’t pay for an ad unless someone clicks it, so you can have as many ads as you like in each campaign.

If you don’t manage a successful PPC campaign the first time, keep trying.Just focus on your ad and keep tweaking it till it works. Because when you do get there, the rewards are tremendous.

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moneyspinner4u asked:

hears an audio ad you have the opportunity to earn additional revenue with your own website as well as by referring other website owners to do the same. Pay-Per-Play does not require any “clicking” by your visitors. The industry average click through rate on Pay-Per-Click programs is typically 5%. You should clearly see that a 25% commission on 100% of your web traffic (that is exposed to PPP audio ads) is a superior way to add revenue to what you are already doing. Best of all PPP audio ads …

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Mark Hodgetts asked:


There are a plethora of eBooks and programs that will tell you how easy it is to make money with Google AdWords and Clickbank.

They may not be wrong, but frankly, there are cheaper and easier ways for the prospective new Internet Marketer to make money.

To succeed in Pay per Click marketing takes time, money, determination and a willingness to apply sound business principles to every facet of what on the face of it appears to be a very simple process.

Make no mistake about it, fortunes can be made with Pay Per Click advertising, but they are not made by wet behind the ears newbies who grab a Clickbank product, do ten minutes research and write the first ad that comes in to their head.

If you insist on investigating Google AdWords, the first stopping point is Perry Marshall’s free five day adwords course – it won’t make you an expert but it will at least forewarn you and forearm you. Perry offers a definitive guide which costs a little bit of money but Google will chew that amount up in no time flat- believe me I know – $50 can disappear before you can say “split test”

From there you need to spend time researching your chosen field and building a campaign that is directly targeted to the buying audience – the more research you do, the more targeted your campaign will become, the more targeted it becomes the more profitable it will be.

Unfortunately, the process of targeting your advertising is widely misunderstood by most PPC advertisers and they don’t spend the time refining their campaign to ensure that the ads have a high click through rate and that those click throughs are taking some form of action. The higher the click through rate the cheaper the advertising becomes – this is how many top marketers pay well below the Google bid price for keywords – their click through rate is extraordinarily high

But you don’t get high click rates without paying your dues and if you’re going to make AdWords work, you have to be prepared to lose money while you test and refine. It’s definitely not for everybody and I would insist that before you started on your AdWords adventure at the very least you took the Perry Marshall five day AdWords e course. If you’re serious buy his book, otherwise find advertising medium.

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Fabian Tan asked:


Pay per Click is the most popular advertising tool in the internet nowadays. And why not? It’s inexpensive and it works. But of course, even if the cost is relatively economical, we’d still want to find ways on how to maximize the advertising expenses. Here’s how you can make every marketing penny work:

1. Limit your ads to your target market. Eliminate keywords that would mislead users into clicking in your ad. Block keywords like “free” if you are not giving away freebies. Not only is this frustrating for the users, opening ads that are of no use to them, but this will also increase your marketing expenses. Remember, the more clicks (relevant or irrelevant) you get, the more fees you pay.

2. You can also reduce useless click throughs by putting specific description and price on your ad. That way, users will know straight away if your ad is meant for them or not. At least, if they don’t agree to your product specification and price, you won’t waste one click through to them. This would also ensure your website of high conversion rates.

3. Tracking your conversions and clicks. The core of a successful marketing campaign – whether it’s a banner ad, PPC ad or even magazine ad – knows which ads are actually generating profit and sales. Both Overture and AdWords have built in conversion and tracking tools for a holistic view of PPC ad campaigns’ effectiveness. You need to know which ones to keep and which ones to cut. By doing this, you will save advertising money which you can use on other more profitable and effective advertising method.

Monetize Your Website To The Fullest!

moneyspinner4u asked:

hears an audio ad you have the opportunity to earn additional revenue with your own website as well as by referring other website owners to do the same. Pay-Per-Play does not require any “clicking” by your visitors. The industry average click through rate on Pay-Per-Click programs is typically 5%. You should clearly see that a 25% commission on 100% of your web traffic (that is exposed to PPP audio ads) is a superior way to add revenue to what you are already doing. Best of all PPP audio ads …

click through rate