Samuel Ng asked:


Search marketing is a very good source of targeted traffic and when you know what you are doing, you can surely make a decent amount of money. Here are a few simple ways to make more money.

More Traffic

Bid on more keywords by adding new keywords regularly. Use long tail keywords because they are usually cheaper and they usually convert a lot better than general keywords. More keywords that convert well means more money for you.

Higher Prices

Increasing the prices of your products and services might be the easiest way to make more money. You can bundle a few of your products together so that you can sell more at once. You can also add on a few other services so that you can charge more.

More Offers

Making more offers to your target audience is a great way to keep the cash coming in. When you are following up with them using email, it is so easy to make more offers. Make sure your offers are what they really want if not, almost none of them will buy.

Slash Your Marketing Cost

This might sound a little illogical but with paid search marketing, you can actually slash your marketing cost without compromising on the amount or quality of traffic you can get. This might be the only channel which allows you to do this.

Quality Score

You start by building landing pages with high quality score and your cost will do down. Just make sure your keywords, ads and landing pages are all related to each other. Also remember to add business links like privacy page and contact page.

Click Through Rates

Next, you want to increase your click through rates by writing ads that better target your audience because higher click through rates means lower cost per click. You can start by placing your keywords in the headline of your ad. Add curiosity and urgency to your ads for even better results.

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