| Where you place the google adsense is also of paramount importance. To this regard I would play about with the ad placement on a trial and error basis… |
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View full post on OneRiot.com – Tracking adsense
Posts Tagged ‘text’
Which Are The Best Ways To Increase My Google Adsense Earnings? | Text Links
Posted by GAMT on February 19th, 2010
Make More Money Through Your Pay Per Click Advertising If You Focus On The Little Things Too
Posted by GAMT on January 23rd, 2010
P Lee asked:
Pay per click advertising has become more difficult than it has been in the past, but you can approach it in two ways. One way is for you to give it up completely and miss out a golden opportunity. The other way is to master it well to your advantage while everyone else is still complaining about it being so difficult.
PPC Advertising and Internet Marketing
I see pay per click advertising and internet marketing will get even more popular as time goes by. After all, where on earth can you find the capability to offer your business products to hundreds of million prospective customers within 15 minutes at a little cost? Well ‘a little cost’ may be a bit exaggerated, but then again which other business offers you free advertising to a really targeted market?
Getting A Huge Keyword Listing
Having a massive number of keywords is a pre-requisite to your success in PPC advertising. Having said that, don’t feel elated and fabulous about this and do nothing. Remember it is better to have a few great super performing keywords than a big list of keywords that do nothing for you.
What you can and should be doing with this huge keyword list is to monitor and find out which ones are getting impressions and generating a good click-through-rate history for your campaign. Then trim your list by getting rid of useless keywords not benefiting you. This eventually improves your overall quality score determined by Google, which is essential for good advertising campaign management and ultimately how profitable your business becomes.
Make Your Title Captivating
Don’t believe what you read about completing your advertising campaign in Google Adwords within five minutes. Theoretically, this may be done, but then, what is the benefit of rushing to complete it in such a record time. You should spend whatever time required to make it good. The title or headline you choose, is extremely important and should attract and convince the web surfer to want to read your full text which will then lead them to your landing page. Remember that there are other advertisers just like you promoting similar products or services. Your title has to be more unique and captivating than what they have to offer. A smart approach would be to do a random search in Google to see how they are advertising so you can outsmart them.
Some Proven Techniques To be Considered.
a. Start your ads with words like “How to”, or “Here’s ….”
b. Ask a question in your title like “Want To Make $100,000 Per Month?”
c. Do a jerk like “ Don’t Join Our Program” d. Have a keyword in your title so that Google bolds this word
Indicating Price Tag
There is no golden rule whether to put the price of your product or service in your advertisement text. However, what is more important is knowing what circumstances require your actions for inclusion or exclusion. If you are selling LCD monitor for $200 and your competitor is selling the same product for $170, do not include the price in your advertisement.
If you find a high click-through-rates without much sales conversions it may be an indication of untargeted traffic. It would be wise to change your text to include the product price. You can also remove words in text which influence people to click freely. Words include try, download, free and sale among others.
Monitor and Change
Often, people have the wrong impression that you can create an adword campaign and check on it once or twice to see if an adgroup (you should have a few in a campaign) is profitable. If it is, leave it to continue making money. If not just delete it. Unfortunately this may not be the best approach and may not only hurt your advertising campaigns, it may result in you loosing faith in pay per click advertising – for the wrong reasons.
You definitely need to monitor all your pay per click campaigns closely daily even if they are already profitable and be ready to adjust your settings accordingly. In this way, you can be sure that your profitable keywords are always displaying on the first results page of the search engine. This would ensure you have a high conversion rate which puts your make money through pay per click advertising efforts on track to a successful internet marketing business.
Work At Home Ideas and Opportunities
More Ways To Make Money From Home
Pay per click advertising has become more difficult than it has been in the past, but you can approach it in two ways. One way is for you to give it up completely and miss out a golden opportunity. The other way is to master it well to your advantage while everyone else is still complaining about it being so difficult.
PPC Advertising and Internet Marketing
I see pay per click advertising and internet marketing will get even more popular as time goes by. After all, where on earth can you find the capability to offer your business products to hundreds of million prospective customers within 15 minutes at a little cost? Well ‘a little cost’ may be a bit exaggerated, but then again which other business offers you free advertising to a really targeted market?
Getting A Huge Keyword Listing
Having a massive number of keywords is a pre-requisite to your success in PPC advertising. Having said that, don’t feel elated and fabulous about this and do nothing. Remember it is better to have a few great super performing keywords than a big list of keywords that do nothing for you.
What you can and should be doing with this huge keyword list is to monitor and find out which ones are getting impressions and generating a good click-through-rate history for your campaign. Then trim your list by getting rid of useless keywords not benefiting you. This eventually improves your overall quality score determined by Google, which is essential for good advertising campaign management and ultimately how profitable your business becomes.
Make Your Title Captivating
Don’t believe what you read about completing your advertising campaign in Google Adwords within five minutes. Theoretically, this may be done, but then, what is the benefit of rushing to complete it in such a record time. You should spend whatever time required to make it good. The title or headline you choose, is extremely important and should attract and convince the web surfer to want to read your full text which will then lead them to your landing page. Remember that there are other advertisers just like you promoting similar products or services. Your title has to be more unique and captivating than what they have to offer. A smart approach would be to do a random search in Google to see how they are advertising so you can outsmart them.
Some Proven Techniques To be Considered.
a. Start your ads with words like “How to”, or “Here’s ….”
b. Ask a question in your title like “Want To Make $100,000 Per Month?”
c. Do a jerk like “ Don’t Join Our Program” d. Have a keyword in your title so that Google bolds this word
Indicating Price Tag
There is no golden rule whether to put the price of your product or service in your advertisement text. However, what is more important is knowing what circumstances require your actions for inclusion or exclusion. If you are selling LCD monitor for $200 and your competitor is selling the same product for $170, do not include the price in your advertisement.
If you find a high click-through-rates without much sales conversions it may be an indication of untargeted traffic. It would be wise to change your text to include the product price. You can also remove words in text which influence people to click freely. Words include try, download, free and sale among others.
Monitor and Change
Often, people have the wrong impression that you can create an adword campaign and check on it once or twice to see if an adgroup (you should have a few in a campaign) is profitable. If it is, leave it to continue making money. If not just delete it. Unfortunately this may not be the best approach and may not only hurt your advertising campaigns, it may result in you loosing faith in pay per click advertising – for the wrong reasons.
You definitely need to monitor all your pay per click campaigns closely daily even if they are already profitable and be ready to adjust your settings accordingly. In this way, you can be sure that your profitable keywords are always displaying on the first results page of the search engine. This would ensure you have a high conversion rate which puts your make money through pay per click advertising efforts on track to a successful internet marketing business.
Work At Home Ideas and Opportunities
More Ways To Make Money From Home
Posted in Info, Articles, and Tips 
Tags: advertising, business, campaign, campaign management, Click, Don, golden opportunity, good advertising, Google, keyword list, massive number, P Lee, Pay, pay per click advertising, Per Month, Price, prospective customers, quality score, rate history, text, title, way 
No Comments »Web Banner Advertising Secrets
Posted by GAMT on January 20th, 2010
Mark A. Abrahams asked:
Web banner advertising used to be very popular many years
ago when the internet first started. Banners were usually
found on most web sites. However with the abuse of these
adverts people became less inclined to click on the adverts
and this meant the decline of banner adverts. These type of
adverts started to receive really low click through rates
below 0.5 percent. However, these days with the high prices
of PPC adverts and ezine advertising these types of adverts
are making a comeback and many of the very successful
marketers are using it.
There are two ways that you can use banner adverts that
work. The first is to design a very visual banner usually
animated that catches your attention and causes the visitor
to click through to your web site. The Internet Marketing
Center have many of these kind of banners which have click
through rates between twelve and fifteen percent which is
really exceptional. The second kind of way that you can use
a banner is to have a very plain design using blue text on
white. The blue text is similar to a hyperlink and will
increase your click through rate. The white background
makes the banner look like content and also enhances the
click through rate.
The effective method for using banner advertising is the
placement of the banner on the web site that you are
advertising on. You need to ensure that you place your
banner towards the top of the web page as this is where
your users are more likely to click on your adverts. If you
place your banners towards the bottom of the page or in a
position that your visitors can’t see it will significantly
reduce your click through rates. You also need to find web
sites in a similar niche to yours that are not competitors
and negotiate competitive advert rates to display your
banner. If you can I also suggest that you first ask for a
free trial to see if your banner advertising will be
successful on their web site.
Once you master the art of web banner advertising this will
definitely give your business the extra edge and you will
generate profits from a different advertising source to
your traditional ways of advertising.
click through rate
Web banner advertising used to be very popular many years
ago when the internet first started. Banners were usually
found on most web sites. However with the abuse of these
adverts people became less inclined to click on the adverts
and this meant the decline of banner adverts. These type of
adverts started to receive really low click through rates
below 0.5 percent. However, these days with the high prices
of PPC adverts and ezine advertising these types of adverts
are making a comeback and many of the very successful
marketers are using it.
There are two ways that you can use banner adverts that
work. The first is to design a very visual banner usually
animated that catches your attention and causes the visitor
to click through to your web site. The Internet Marketing
Center have many of these kind of banners which have click
through rates between twelve and fifteen percent which is
really exceptional. The second kind of way that you can use
a banner is to have a very plain design using blue text on
white. The blue text is similar to a hyperlink and will
increase your click through rate. The white background
makes the banner look like content and also enhances the
click through rate.
The effective method for using banner advertising is the
placement of the banner on the web site that you are
advertising on. You need to ensure that you place your
banner towards the top of the web page as this is where
your users are more likely to click on your adverts. If you
place your banners towards the bottom of the page or in a
position that your visitors can’t see it will significantly
reduce your click through rates. You also need to find web
sites in a similar niche to yours that are not competitors
and negotiate competitive advert rates to display your
banner. If you can I also suggest that you first ask for a
free trial to see if your banner advertising will be
successful on their web site.
Once you master the art of web banner advertising this will
definitely give your business the extra edge and you will
generate profits from a different advertising source to
your traditional ways of advertising.
click through rate
Posted in Info, Articles, and Tips Tags: Advert, advertising, banner, banner adverts, busi, Click, hyperlink, Internet, internet marketing center, kind, Mark A. Abrahams, marketers, niche, percent, rate, site, text, two ways, WEB, web banner advertising, white background No Comments »Cracking the Google Code: Under the GoogleScope
Posted by GAMT on December 26th, 2009
Lawrence Deon asked:
Google’s sweeping changes confirm the search giant has launched a full out assault against artificial link inflation & declared war against search engine spam in a continuing effort to provide the best search service in the world… and if you thought you cracked the Google Code and had Google all figured out … guess again.
Google has raised the bar against search engine spam and artificial link inflation to unrivaled heights with the filing of a United States Patent Application 20050071741 on March 31, 2005.
The filing unquestionable provides SEO’s with valuable insight into Google’s tightly guarded search intelligence and confirms that Google’s information retrieval is based on historical data.
What exactly do these changes mean to you? Your credibility and reputation on-line are going under the Googlescope! Google has defined their patent abstract as follows:
A system identifies a document and obtains one or more types of history data associated with the document. The system may generate a score for the document based, at least in part, on the one or more types of history data.
Google’s patent specification reveals a significant amount of information both old and new about the possible ways Google can (and likely does) use your web page updates to determine the ranking of your site in the SERPs.
Unfortunately, the patent filing does not prioritize or conclusively confirm any specific method one way or the other.
Here’s how Google scores your web pages.
In addition to evaluating and scoring web page content, the ranking of web pages are admittedly still influenced by the frequency of page or site updates. What’s new and interesting is what Google takes into account in determining the freshness of a web page.
For example, if a stale page continues to procure incoming links, it will still be considered fresh, even if the page header (Last-Modified: tells when the file was most recently modified) hasn’t changed and the content is not updated or ‘stale’.
According to their patent filing Google records and scores the following web page changes to determine freshness.
·The frequency of all web page changes
·The actual amount of the change itself… whether it is a substantial change redundant or superfluous
·Changes in keyword distribution or density
·The actual number of new web pages that link to a web page
·The change or update of anchor text (the text that is used to link to a web page)
·The numbers of new links to low trust web sites (for example, a domain may be considered low trust for having too many affiliate links on one web page).
Although there is no specific number of links indicated in the patent it might be advisable to limit affiliate links on new web pages. Caution should also be used in linking to pages with multiple affiliate links.
Developing your web page augments for page freshness.
Now I’m not suggesting that it’s always beneficial or advisable to change the content of your web pages regularly, but it is very important to keep your pages fresh regularly and that may not necessarily mean a content change.
Google states that decayed or stale results might be desirable for information that doesn’t necessarily need updating, while fresh content is good for results that require it.
How do you unravel that statement and differentiate between the two types of content?
An excellent example of this methodology is the roller coaster ride seasonal results might experience in Google’s SERPs based on the actual season of the year.
A page related to winter clothing may rank higher in the winter than the summer… and the geographical area the end user is searching from will now likely be considered and factored into the search results.
Likewise, specific vacation destinations might rank higher in the SERPs in certain geographic regions during specific seasons of the year. Google can monitor and score pages by recording click through rate changes by season.
Google is no stranger to fighting Spam and is taking serious new measures to ***** down on offenders like never before.
Section 0128 of Googles patent filing claims that you shouldn’t change the focus of multiple pages at once.
Here’s a quote from their rationale:
“A significant change over time in the set of topics associated with a document may indicate that the document has changed owners and previous document indicators, such as score, anchor text, etc., are no longer reliable.
Similarly, a spike in the number of topics could indicate spam. For example, if a particular document is associated with a set of one or more topics over what may be considered a ’stable’ period of time and then a (sudden) spike occurs in the number of topics associated with the document, this may be an indication that the document has been taken over as a ‘doorway’ document.
Another indication may include the sudden disappearance of the original topics associated with the document. If one or more of these situations are detected, then [Google] may reduce the relative score of such documents and/or the links, anchor text, or other data associated the document.”
Unfortunately, this means that Google’s sandbox phenomenon and/or the aging delay may apply to your web site if you change too many of your web pages at once.
From the case studies I’ve conducted it’s more likely the rule and not the exception.
What does all this mean to you?
Keep your pages themed, relevant and most importantly consistent. You have to establish reliability! The days of spamming Google are drawing to an end.
If you require multi page content changes implement the changes in segments over time. Continue to use your original keywords on each page you change to maintain theme consistency.
You can easily make significant content changes by implementing lateral keywords to support and reinforce your vertical keyword(s) and phrases. This will also help eliminate keyword stuffing.
Make sure you determine if the keywords you’re using require static or fresh search results and update your web site content accordingly. On this point RSS feeds may play a more valuable and strategic role than ever before in keeping pages fresh and at the top of the SERPs.
The bottom line here is webmasters must look ahead, plan and mange their domains more tightly than ever before or risk plummeting in the SERPs.
Does Google use your domain name to determine the ranking of your site?
Google’s patent references specific types of ‘information relating to how a document is hosted within a computer network’ that can directly influence the ranking of a specific web site. This is Google’s way of determining the legitimacy of your domain name.
Therefore, the credibility of your host has never been more important to ranking well in Google’s SERP’s.
Google states they may check the information of a name server in multiple ways.
Bad name servers might host known spam sites, adult and/or doorway domains. If you’re hosted on a known bad name server your rankings will undoubtedly suffer… if you’re not blacklisted entirely.
What I found particularly interesting is the criteria that Google may consider in determining the value of a domain or identifying it as a spam domain; According to their patent, Google may now record the following information:
·The length of the domain registration… is it greater than one year or less than one year?
·The address of the web site owner. Possibly for returning higher relevancy local search results and attaching accountability to the domain.
·The admin and the technical contact info. This info is often changed several times or completely falsified on spam domains; again this check is for consistency!
·The stability of your host and their IP range… is your IP range associated with spam?
Google’s rationale for domain registration is based on the premise that valuable domains are often secured many years in advance while domains used for spam are rarely secured for more than a year.
If in doubt about a host’s integrity I recommend checking their mail server at www.dnsstuff.com to see if they’re in the spam database. Watch for red flags!
If your mail server is listed you may have a problem ranking well in Google!
Securing a reputable host can and will go a long way in promoting your web site to Google.
The simplest strategy may be registering your domain several years in advance with a reputable provider thereby demonstrating longevity and accountability to Google. Google wants to see that you’re serious about your site and not a flash in the pan spam shop.
http://www.tkqlhce.com/click-1604302-10294265
Googles Aging Delay has teeth… and they’re taking a bite out of spam!
It’s no big secret that Google relies heavily on links when it comes to ranking web sites.
According to their patent filing, Google may record the discovery date of a link and link changes over time.
In addition to volume, quality & the anchor text of links, Google’s patent illustrates possible ways how Google might use historical information to further determine the value of links.
For example, the life span of a link and the speed at which a new web site gets links.
“Burst link growth may be a strong indicator of search engine spam”.
This is the first concrete evidence that Google may penalize sites for rapid link acquisition. Whether the “burst growth” rule applies to high trust/authorative sites and directory listings remains unknown. I personally haven’t experienced this phenomenon. What’s clear for certain though is the inevitable end to results orientated link farming.
I would point out here that regardless of whether burst link growth will be tolerated for authorative sites or authorative link acquisition, webmasters will have to get smarter and work harder to secure authorative links as their counterparts become reluctant to exchange links with low trust sites. Now Page Rank really has value!
Relevant content swaps may be a nice alternative to the standard link exchange and allow you some control of the link page elements.
So what else does Google consider in determining the aging delay?
·The anchor text and the discovery date of links are recorded, thus establishing the countdown period of the aging delay.
·Links with a long-term life span may be more valuable than links with a short life span.
·The appearance and disappearance of a links over time.
·Growth rates of links as well as the link growth of independent peer pages. Again, this suggests that rapid link acquisition and the quality of peer pages are monitored.
·Anchor text over a given period of time for keyword consistency.
·Inbound links from fresh pages… might be considered more important than links from stale pages.
·Google doesn’t expect that new web sites have a large number of links so purchasing large numbers of brokered links will likely hurt you more than help you. Google indicates that it is better for link growth to remain constant and naturally paced. In addition, the anchor text should be varied as much as possible.
·New web sites should not acquire too many new links; it’ll be tolerated if the links are from trusted sites but it may be considered spam.
So how do you build your link popularity / Page Rank and avoid penalties?
When it comes to linking, you should clearly avoid the hocus pocus or magic bullet linking schemes. If you participate in quick fix link exchange scams, use automated link exchange software or buy hundreds of links at once, chances are Google will interpret your efforts as a spam attempt and act accordingly.
Don’t get caught in this trap… the recovery period could be substantial since your host and IP range are also considered!
When you exchange links with other web sites, do it slowly and consistently.
Develop a link management and maintenance program. Schedule regular times every week to build the links to your site and vary the anchor text that points to your site.
Obviously, the links to your site should utilize your keywords. To avoid repetition use lateral keywords and keyword phrases in the anchor text since Google wants to see varied anchor text!
Your sites click through rate may now monitored through bookmarks, cache, favorites, and temporary files.
It’s no big secret that Google has always been suspected of rewarding sites with higher click through rates (very similar to what Google does with their AdWords program) so it shouldn’t come as a great surprise that Google still considers site stickiness and CTR tracking in their criterion.
What’s interesting though is Google is interested in tracking the behavior of web surfers through bookmarks, cache, favorites, and temporary files (most likely with the Google toolbar and/or the Google desktop search tool). Google’s Patent filing indicates Google might track the following information:
·Click through rates are monitored for changes in seasonality, fast increases, or other spike traffic in addition to increase or decrease trends.
·The volume of searches over time is recorded and monitored for
increases.
·The information regarding a web page’s rankings are recorded and monitored for changes.
·Click through rates are monitored to find out if stale or fresh web pages are preferred for a search query.
·The traffic to a web page is recorded and monitored for changes… like Alexa.
·User behavior may be monitored through bookmarks, cache, favorites, and temporary files.
·Bookmarks and favorites could be monitored for both additions and deletions, and;
·The overall user behavior for trends and changes.
Since Google is capable of tracking the click-through rates to your web site, you should make sure that your web pages have attractive titles and utilize calls to action so that web surfers click on them in the search results.
It’s also important to keep your visitors there so make your web pages interesting enough so that web surfers stay some time on your web site. It might also help if your web site visitors added your web site to their bookmarks.
As you can see, Google’s new ranking criterion has evolved far beyond the reliance of criteria that can be readily or easily manipulated. One thing is for certain with Google, whatever direction search innovation is going; you can trust Google to be pioneering the way and setting new standards!
Copyright 2005 Lawrence Deon
Tips On Multiple Income Streams
Google’s sweeping changes confirm the search giant has launched a full out assault against artificial link inflation & declared war against search engine spam in a continuing effort to provide the best search service in the world… and if you thought you cracked the Google Code and had Google all figured out … guess again.
Google has raised the bar against search engine spam and artificial link inflation to unrivaled heights with the filing of a United States Patent Application 20050071741 on March 31, 2005.
The filing unquestionable provides SEO’s with valuable insight into Google’s tightly guarded search intelligence and confirms that Google’s information retrieval is based on historical data.
What exactly do these changes mean to you? Your credibility and reputation on-line are going under the Googlescope! Google has defined their patent abstract as follows:
A system identifies a document and obtains one or more types of history data associated with the document. The system may generate a score for the document based, at least in part, on the one or more types of history data.
Google’s patent specification reveals a significant amount of information both old and new about the possible ways Google can (and likely does) use your web page updates to determine the ranking of your site in the SERPs.
Unfortunately, the patent filing does not prioritize or conclusively confirm any specific method one way or the other.
Here’s how Google scores your web pages.
In addition to evaluating and scoring web page content, the ranking of web pages are admittedly still influenced by the frequency of page or site updates. What’s new and interesting is what Google takes into account in determining the freshness of a web page.
For example, if a stale page continues to procure incoming links, it will still be considered fresh, even if the page header (Last-Modified: tells when the file was most recently modified) hasn’t changed and the content is not updated or ‘stale’.
According to their patent filing Google records and scores the following web page changes to determine freshness.
·The frequency of all web page changes
·The actual amount of the change itself… whether it is a substantial change redundant or superfluous
·Changes in keyword distribution or density
·The actual number of new web pages that link to a web page
·The change or update of anchor text (the text that is used to link to a web page)
·The numbers of new links to low trust web sites (for example, a domain may be considered low trust for having too many affiliate links on one web page).
Although there is no specific number of links indicated in the patent it might be advisable to limit affiliate links on new web pages. Caution should also be used in linking to pages with multiple affiliate links.
Developing your web page augments for page freshness.
Now I’m not suggesting that it’s always beneficial or advisable to change the content of your web pages regularly, but it is very important to keep your pages fresh regularly and that may not necessarily mean a content change.
Google states that decayed or stale results might be desirable for information that doesn’t necessarily need updating, while fresh content is good for results that require it.
How do you unravel that statement and differentiate between the two types of content?
An excellent example of this methodology is the roller coaster ride seasonal results might experience in Google’s SERPs based on the actual season of the year.
A page related to winter clothing may rank higher in the winter than the summer… and the geographical area the end user is searching from will now likely be considered and factored into the search results.
Likewise, specific vacation destinations might rank higher in the SERPs in certain geographic regions during specific seasons of the year. Google can monitor and score pages by recording click through rate changes by season.
Google is no stranger to fighting Spam and is taking serious new measures to ***** down on offenders like never before.
Section 0128 of Googles patent filing claims that you shouldn’t change the focus of multiple pages at once.
Here’s a quote from their rationale:
“A significant change over time in the set of topics associated with a document may indicate that the document has changed owners and previous document indicators, such as score, anchor text, etc., are no longer reliable.
Similarly, a spike in the number of topics could indicate spam. For example, if a particular document is associated with a set of one or more topics over what may be considered a ’stable’ period of time and then a (sudden) spike occurs in the number of topics associated with the document, this may be an indication that the document has been taken over as a ‘doorway’ document.
Another indication may include the sudden disappearance of the original topics associated with the document. If one or more of these situations are detected, then [Google] may reduce the relative score of such documents and/or the links, anchor text, or other data associated the document.”
Unfortunately, this means that Google’s sandbox phenomenon and/or the aging delay may apply to your web site if you change too many of your web pages at once.
From the case studies I’ve conducted it’s more likely the rule and not the exception.
What does all this mean to you?
Keep your pages themed, relevant and most importantly consistent. You have to establish reliability! The days of spamming Google are drawing to an end.
If you require multi page content changes implement the changes in segments over time. Continue to use your original keywords on each page you change to maintain theme consistency.
You can easily make significant content changes by implementing lateral keywords to support and reinforce your vertical keyword(s) and phrases. This will also help eliminate keyword stuffing.
Make sure you determine if the keywords you’re using require static or fresh search results and update your web site content accordingly. On this point RSS feeds may play a more valuable and strategic role than ever before in keeping pages fresh and at the top of the SERPs.
The bottom line here is webmasters must look ahead, plan and mange their domains more tightly than ever before or risk plummeting in the SERPs.
Does Google use your domain name to determine the ranking of your site?
Google’s patent references specific types of ‘information relating to how a document is hosted within a computer network’ that can directly influence the ranking of a specific web site. This is Google’s way of determining the legitimacy of your domain name.
Therefore, the credibility of your host has never been more important to ranking well in Google’s SERP’s.
Google states they may check the information of a name server in multiple ways.
Bad name servers might host known spam sites, adult and/or doorway domains. If you’re hosted on a known bad name server your rankings will undoubtedly suffer… if you’re not blacklisted entirely.
What I found particularly interesting is the criteria that Google may consider in determining the value of a domain or identifying it as a spam domain; According to their patent, Google may now record the following information:
·The length of the domain registration… is it greater than one year or less than one year?
·The address of the web site owner. Possibly for returning higher relevancy local search results and attaching accountability to the domain.
·The admin and the technical contact info. This info is often changed several times or completely falsified on spam domains; again this check is for consistency!
·The stability of your host and their IP range… is your IP range associated with spam?
Google’s rationale for domain registration is based on the premise that valuable domains are often secured many years in advance while domains used for spam are rarely secured for more than a year.
If in doubt about a host’s integrity I recommend checking their mail server at www.dnsstuff.com to see if they’re in the spam database. Watch for red flags!
If your mail server is listed you may have a problem ranking well in Google!
Securing a reputable host can and will go a long way in promoting your web site to Google.
The simplest strategy may be registering your domain several years in advance with a reputable provider thereby demonstrating longevity and accountability to Google. Google wants to see that you’re serious about your site and not a flash in the pan spam shop.
http://www.tkqlhce.com/click-1604302-10294265
Googles Aging Delay has teeth… and they’re taking a bite out of spam!
It’s no big secret that Google relies heavily on links when it comes to ranking web sites.
According to their patent filing, Google may record the discovery date of a link and link changes over time.
In addition to volume, quality & the anchor text of links, Google’s patent illustrates possible ways how Google might use historical information to further determine the value of links.
For example, the life span of a link and the speed at which a new web site gets links.
“Burst link growth may be a strong indicator of search engine spam”.
This is the first concrete evidence that Google may penalize sites for rapid link acquisition. Whether the “burst growth” rule applies to high trust/authorative sites and directory listings remains unknown. I personally haven’t experienced this phenomenon. What’s clear for certain though is the inevitable end to results orientated link farming.
I would point out here that regardless of whether burst link growth will be tolerated for authorative sites or authorative link acquisition, webmasters will have to get smarter and work harder to secure authorative links as their counterparts become reluctant to exchange links with low trust sites. Now Page Rank really has value!
Relevant content swaps may be a nice alternative to the standard link exchange and allow you some control of the link page elements.
So what else does Google consider in determining the aging delay?
·The anchor text and the discovery date of links are recorded, thus establishing the countdown period of the aging delay.
·Links with a long-term life span may be more valuable than links with a short life span.
·The appearance and disappearance of a links over time.
·Growth rates of links as well as the link growth of independent peer pages. Again, this suggests that rapid link acquisition and the quality of peer pages are monitored.
·Anchor text over a given period of time for keyword consistency.
·Inbound links from fresh pages… might be considered more important than links from stale pages.
·Google doesn’t expect that new web sites have a large number of links so purchasing large numbers of brokered links will likely hurt you more than help you. Google indicates that it is better for link growth to remain constant and naturally paced. In addition, the anchor text should be varied as much as possible.
·New web sites should not acquire too many new links; it’ll be tolerated if the links are from trusted sites but it may be considered spam.
So how do you build your link popularity / Page Rank and avoid penalties?
When it comes to linking, you should clearly avoid the hocus pocus or magic bullet linking schemes. If you participate in quick fix link exchange scams, use automated link exchange software or buy hundreds of links at once, chances are Google will interpret your efforts as a spam attempt and act accordingly.
Don’t get caught in this trap… the recovery period could be substantial since your host and IP range are also considered!
When you exchange links with other web sites, do it slowly and consistently.
Develop a link management and maintenance program. Schedule regular times every week to build the links to your site and vary the anchor text that points to your site.
Obviously, the links to your site should utilize your keywords. To avoid repetition use lateral keywords and keyword phrases in the anchor text since Google wants to see varied anchor text!
Your sites click through rate may now monitored through bookmarks, cache, favorites, and temporary files.
It’s no big secret that Google has always been suspected of rewarding sites with higher click through rates (very similar to what Google does with their AdWords program) so it shouldn’t come as a great surprise that Google still considers site stickiness and CTR tracking in their criterion.
What’s interesting though is Google is interested in tracking the behavior of web surfers through bookmarks, cache, favorites, and temporary files (most likely with the Google toolbar and/or the Google desktop search tool). Google’s Patent filing indicates Google might track the following information:
·Click through rates are monitored for changes in seasonality, fast increases, or other spike traffic in addition to increase or decrease trends.
·The volume of searches over time is recorded and monitored for
increases.
·The information regarding a web page’s rankings are recorded and monitored for changes.
·Click through rates are monitored to find out if stale or fresh web pages are preferred for a search query.
·The traffic to a web page is recorded and monitored for changes… like Alexa.
·User behavior may be monitored through bookmarks, cache, favorites, and temporary files.
·Bookmarks and favorites could be monitored for both additions and deletions, and;
·The overall user behavior for trends and changes.
Since Google is capable of tracking the click-through rates to your web site, you should make sure that your web pages have attractive titles and utilize calls to action so that web surfers click on them in the search results.
It’s also important to keep your visitors there so make your web pages interesting enough so that web surfers stay some time on your web site. It might also help if your web site visitors added your web site to their bookmarks.
As you can see, Google’s new ranking criterion has evolved far beyond the reliance of criteria that can be readily or easily manipulated. One thing is for certain with Google, whatever direction search innovation is going; you can trust Google to be pioneering the way and setting new standards!
Copyright 2005 Lawrence Deon
Tips On Multiple Income Streams
Great Advertising Through Google AdWords
Posted by GAMT on November 19th, 2009
Guido Nussbaum asked:
AdWords are a simple and effective way of advertising on the net, which help to reach a vast audience and it does not cost much. Due to the popularity of Google AdWords if you paste an ad on the search and content sites of Google and its related network, you can advertise your products and reach a large number of buyers without spending too much on advertising. You can reach your potential customers at the right time precisely when they are looking for a product, increasing your chances of making a sale.
There are hundreds of people looking for bargains on the net and AdWords help you to reach these people. Through them you can find a market for your products. Your ads are placed above or next to relevant search engines on Google, and whenever someone clicks on your ad you get a potential buyer. This process is very simple, in minutes your ads can be running, and reaching hundreds of thousands of online and offline customers. If your ad is not clicked on, you do not pay. Thus you do not have to spend too much and are in complete control. You can also study their performance any time to see that if you are benefiting from them.
To start, you have to pay a nominal activation fee. After this you do not have to pay any monthly charges, and you can choose from a variety of ad formats. The ads can be in the form of an image, a video or just a text ad. You can change your ad anytime you want. You can keep a record of the Google AdWords performance by checking at your online account control center.
There are different ways in which you can place your ad on the site. Moreover, in pasting a keyword related ad, you choose the keywords for your ad, and decide the amount you pay for each click. The higher you pay, the more the chances of the system displaying your ad on the site. In placement of targeted ads, you choose the exact content site where your ad will be placed. You also decide the maximum amount you will pay for each click, or for per thousand page views.
To be able to target your potential customers and get better website roi, keep certain points in mind when placing ads. Some tips include relating your Ad text to the webpage where it is placed targeting a wide variety of audience. Another thing you should do is experiment with your text formats to see which works best, and include product prices and special offers to attract customers.
You can see the performance of your ads through PPR or placements performance reports. If they are useful and are they giving you some business then you can continue to have them on your site. If you feel they are not giving you any business, you can delete them from your site. You can also help Google to keep track of your progress by using a conversion optimizer. There are some more technical terms you need to have knowledge about like the CTR or the ‘click through rate’ which tells you about the actual number of times people actually click on your ad. The CR or ‘conversion rate’ is the percentage of people that actually buy something on your site.
Monetize Your Website To The Fullest!
AdWords are a simple and effective way of advertising on the net, which help to reach a vast audience and it does not cost much. Due to the popularity of Google AdWords if you paste an ad on the search and content sites of Google and its related network, you can advertise your products and reach a large number of buyers without spending too much on advertising. You can reach your potential customers at the right time precisely when they are looking for a product, increasing your chances of making a sale.
There are hundreds of people looking for bargains on the net and AdWords help you to reach these people. Through them you can find a market for your products. Your ads are placed above or next to relevant search engines on Google, and whenever someone clicks on your ad you get a potential buyer. This process is very simple, in minutes your ads can be running, and reaching hundreds of thousands of online and offline customers. If your ad is not clicked on, you do not pay. Thus you do not have to spend too much and are in complete control. You can also study their performance any time to see that if you are benefiting from them.
To start, you have to pay a nominal activation fee. After this you do not have to pay any monthly charges, and you can choose from a variety of ad formats. The ads can be in the form of an image, a video or just a text ad. You can change your ad anytime you want. You can keep a record of the Google AdWords performance by checking at your online account control center.
There are different ways in which you can place your ad on the site. Moreover, in pasting a keyword related ad, you choose the keywords for your ad, and decide the amount you pay for each click. The higher you pay, the more the chances of the system displaying your ad on the site. In placement of targeted ads, you choose the exact content site where your ad will be placed. You also decide the maximum amount you will pay for each click, or for per thousand page views.
To be able to target your potential customers and get better website roi, keep certain points in mind when placing ads. Some tips include relating your Ad text to the webpage where it is placed targeting a wide variety of audience. Another thing you should do is experiment with your text formats to see which works best, and include product prices and special offers to attract customers.
You can see the performance of your ads through PPR or placements performance reports. If they are useful and are they giving you some business then you can continue to have them on your site. If you feel they are not giving you any business, you can delete them from your site. You can also help Google to keep track of your progress by using a conversion optimizer. There are some more technical terms you need to have knowledge about like the CTR or the ‘click through rate’ which tells you about the actual number of times people actually click on your ad. The CR or ‘conversion rate’ is the percentage of people that actually buy something on your site.
Monetize Your Website To The Fullest!
The Affiliate Marketer’s Affiliate Marketing Glossary | Gary Gregory’s Blog – A.K.A. "The Misfit Marketer"
Posted by GAMT on November 17th, 2009
| AdSense – Introduced by Google, in AdSense text and image ads targeting web page content are displayed and the site owners earn a commission on the… |
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Posted in General Tags: AdSense, commission, content, Google, Image, image ads, imakewebsiteswkon, page, site, text, WEB, web page content No Comments »AdSense – Make it Work For You
Posted by GAMT on November 14th, 2009
Arjun Collier asked:
Google is one of the Internet technologies that search for website contents at the same time serving advertisements for other companies. Enrollment of companies wanting to put their advertisements in Google is done through AdWords while Google places these advertisements in AdSense. It has become a popular mechanism of relaying advertisements on a website considering that the ads are not that intrusive as compared to banners and the advertisements are often related to the content of the website.
How It Works
Google is running the application that runs these advertisements. To enable to run the program and allow website owners to enable text, graphics, and video advertisements on their website, they are required to enroll through Google who administers these websites. Revenue for Google is either generated on a per-click or a per-impression basis. There are websites who use this ad serving application to monetize their content. Basically that is what Google wants. And for many small websites on the Internet, those that do not have the resources to develop their own sales program and sales people, they use AdSense to gain advertising revenue.
Maximizing Web Content
Some web programmers create their own website and make a significant effort of maximizing the web content, and their AdSense income as well. They do this by following these tips:
The use of varied of traffic-generation techniques that will include but will not be limited to online advertisements.
The use of some text contents on the website that will encourage the visitors to click on any of the advertisements through phrases like “Advertisements” or “Sponsored Link”. There are some prohibitions though because Google prohibits the use of phrases such as this “click on my AdSense ad” just to increase the per click rate of the website.
Building valuable text content on the website that will lure visitors into the advertisement. Google assesses a higher rate when these advertisements are clicked.
Greater Income
If you want to get into a business that will truly earn, then get into AdSense for Google. You could get paid by making a website and displaying advertisements that will encourage visitors to click the ads. The rate that Google pays for every click may vary. But what you need to do is just create more websites and see how your income multiplies. You don’t need to sell anything here or target different markets. Just develop more websites and experience passive income at its best.
Twitter Money
Google is one of the Internet technologies that search for website contents at the same time serving advertisements for other companies. Enrollment of companies wanting to put their advertisements in Google is done through AdWords while Google places these advertisements in AdSense. It has become a popular mechanism of relaying advertisements on a website considering that the ads are not that intrusive as compared to banners and the advertisements are often related to the content of the website.
How It Works
Google is running the application that runs these advertisements. To enable to run the program and allow website owners to enable text, graphics, and video advertisements on their website, they are required to enroll through Google who administers these websites. Revenue for Google is either generated on a per-click or a per-impression basis. There are websites who use this ad serving application to monetize their content. Basically that is what Google wants. And for many small websites on the Internet, those that do not have the resources to develop their own sales program and sales people, they use AdSense to gain advertising revenue.
Maximizing Web Content
Some web programmers create their own website and make a significant effort of maximizing the web content, and their AdSense income as well. They do this by following these tips:
The use of varied of traffic-generation techniques that will include but will not be limited to online advertisements.
The use of some text contents on the website that will encourage the visitors to click on any of the advertisements through phrases like “Advertisements” or “Sponsored Link”. There are some prohibitions though because Google prohibits the use of phrases such as this “click on my AdSense ad” just to increase the per click rate of the website.
Building valuable text content on the website that will lure visitors into the advertisement. Google assesses a higher rate when these advertisements are clicked.
Greater Income
If you want to get into a business that will truly earn, then get into AdSense for Google. You could get paid by making a website and displaying advertisements that will encourage visitors to click the ads. The rate that Google pays for every click may vary. But what you need to do is just create more websites and see how your income multiplies. You don’t need to sell anything here or target different markets. Just develop more websites and experience passive income at its best.
Twitter Money
